Corporate Support Guidelines


The TDC recognizes that strategic sponsorship can help the organization to meet its business strategy. TDC seeks to identify innovative sponsorship opportunities that enable the company to reach its business and brand-building objectives. In the assessment of proposals, the TDC evaluates the overall opportunity - its media value, content availability, the impact of the program on an international/regional/national level, how well it fits with the company’s marketing strategies and general sponsorship guidelines, the ability for TDC and its employees to support the program and its impact on the industry.

This policy outlines how the TDC effectively determines sponsorship projects and manages them so as to maximize the return on investment to the TDC and T&T brands, tourism industry and to the country as a whole. The overarching strategy of this policy is the development of tourism based initiatives that are aligned to the TDC’s mandate: development of the tourism product, overseas marketing of Trinidad and Tobago and promotion of Tourism investment.

Objectives of the Corporate Support Programme

To support programmes/events which align with the TDC mandate in the following ways:

• Bring visitors to Trinidad and Tobago
• Develop/ Enhance the tourism product
• Leverage the TDC/T&T Brands
• Support Industry partners
• Promote local tourism awareness

Sponsorship Request Process

For further information about applying for sponsorship, click the following links:

• Application Process
• Selection Criteria
• Evaluation Process