Evaluation Process

All projects will be evaluated by the following process: All proposals are channeled to and evaluated by the TDC’s Sponsorship Committee.

1. In the case of overseas events/programmes the committee will consult the overseas managers and public relations representatives to determine the Public Relations value of the event in their market and the likelihood of projected marketing objectives being met. This feedback will be incorporated in the evaluation process.
2. Subsequently the Sponsorship Committee submits their advice to the Board of Directors for the final decision regarding any requests for corporate assistance over a specific value. Proposals under this value will be approved by the President.
3. Once approval is received the Parties are then informed in writing of the decision of the TDC.
4. For events or projects involving major sponsorship from the TDC, the terms and conditions of a corporate sponsorship relationship shall be embodied in a formal contract between the parties.
5. After each major event a post event evaluation will be conducted to determine the degree to which projections were met and how well the event met expectations.
6. After each event involving major sponsorship by the TDC a full accounting of all costs and revenues will be submitted to the TDC (within four months) for its review.

For further information contact the Public Affairs Manager at: nduboulet@tdc.co.tt