STAR Tourism Mall Caravan rolls out at Gulf City Mall  


June 27, 2016



The STAR Tourism Caravan caters to families, tertiary level students and the average person who wants to know more about Trinidad and Tobago’s tourism product.



 As Trinidad and Tobago continues to underscore the relationship between excellent customer service and a sustainable tourism product, the Tourism Development Company (TDC) in collaboration with the Ministry of Tourism and the Service. Training. Attitude. Respect. (STAR) Unit launched the STAR Tourism Caravan at Gulf City Mall in La Romaine on Saturday, June 25.

 A project specifically designed to engender change in the service industry throughout Trinidad and Tobago, the Launch of the STAR Tourism Caravan caters to families, tertiary level students and the average person who wants to know more about Trinidad and Tobago’s tourism product. Broadcast live on Vibe CT 105FM, the STAR Tourism Caravan set out to promote the tourism sector, highlight and strengthen the relationship between the retail and tourism sectors as well as provide a deeper understanding of the need for consistency service quality in Trinidad and Tobago.

 The Gulf City atrium was transformed into an exquisite display of patriotism, featuring performances by the Codrington family who provided entertainment with the sweet sounds of the steel pan and the Jyoti Sona dance group who dazzled the audience with their creative moves. Booths highlighting key tourism stakeholders lined the entrance hall and included representatives from the Trinidad Hotels, Restaurants and Tourism Association (THRTA), Small Tourism Accommodation Owners of Trinidad and Tobago (STAOTT), Trinidad Tourist Transport Services Association (TTTTSA), as well as the Trinidad and Tobago Incoming Tour Operators Association (TTITOA).

 Representatives from the Trinidad and Tobago Hospitality and Tourism Institute (TTHTI) were also available to offer career guidance and advice to persons interested in a career in the industry. The Caravan also featured the Trinidad and Tobago Tourism Industry Certification (TTTIC) and Blue Flag Programmes - two of the quality assurance initiatives spearheaded by the TDC.  Mall patrons who visited the caravan also got an opportunity to win prizes by participating in quizzes related to Trinidad and Tobago.   

 At the same time, the STAR unit is also gearing up to launch its hashtag campaign entitled #tntisstarservice. Targeting those active on social media, #tntisstarservice is expected to reward and recognize Tourism’s Service STARs, all in an effort to engender a spirit of national pride and a customer-oriented service attitude.

 Implemented in 2010, STAR’s mandate is to bring about a cultural shift in service delivery of tourism professionals and organizations in both Trinidad & Tobago.  The programme focuses on improving service delivery at the strategic, tactical and operational levels of the organization; and addresses gaps in the area of service delivery.  Since its inception, the unit has trained approximately 4,000 tourism professionals across 90 organizations on both islands.

 The Star Tourism Caravan’s next stop is at the Brian Lara Promenade in Port of Spain. Persons visiting the capital city are invited to join the Caravan on Friday, July 01 from 2.00 pm – 5.00 pm. Come visit our exhibitor booths, as we promise you will learn more about our tourism sector, enjoy the entertainment and once you participate in our quizzes, have a chance to win exciting prizes.