TDC Launches T&T Domestic Tourism Campaign

July 22, 2016

The Tourism Development Company Limited in collaboration with the Ministry of Tourism, launched a domestic tourism campaign themed, “Stay to Get Away” at a cocktail reception   held at the Hyatt Regency Trinidad on Friday July 22.

 The “Stay to Get Away” campaign coincides with the August vacation and will run from August 1st – 31st, 2016. The campaign is designed to improve the status and reach of domestic tourism in Trinidad and Tobago. Its main objectives are to increase occupancy rates during low season, to increase uptake on locally available tours, and to increase local residents and citizens’ appreciation and knowledge of destination Trinidad and Tobago.

 The main features of the campaign are accommodation specials for local residents and eco tours and culture and heritage tours at special rates. A “Trinbago” style geocaching treasure hunt also forms part of the campaign and will be held in mid-August.

 In attendance at the launch were the Honourable Shamfa Cudjoe, Minister of Tourism and official of the Ministry of Tourism, Warren Solomon, Acting CEO at the TDC and officials from the TDC as well as key tourism stakeholder groups. Speaking at the launch, TDC’s Acting CEO, Warren Solomon noted that, “The seasonality gap of the tourism industry will be bridged to allow tourism operators, business and communities to benefit from the potential of year round cash flow as a result of increased spending domestically.”

 The Stay to Get Away domestic tourism campaign is being executed in partnership with public and private industry stakeholders. The stakeholders participating in the campaign with their special accommodation and tour offerings are:

  • Small Tourism Accommodation Owners of Trinidad and Tobago (STAOTT)
  • National Trust of Trinidad and Tobago
  • Trinidad and Tobago Tourist Transport Service Association
  • Professional Airline Training Solutions
  • Lopinot Tourism Association
  • Lopinot Country Style Community Tourism
  • Public Transport Services Corporation (PTSC)

 For more information on Stay to Get Away, visit www.tdc.co.tt and visit the Islands of Trinidad and Tobago Stay to Get Away Event page on Facebook, or see the press for details.