Marketing

The basic challenge is to accept that Trinidad and Tobago have significantly different tourism products appealing to different markets. Consequently marketing campaigns have been implemented to appeal to those different markets interested in Trinidad and Tobago.

Responsibilities:
Implement marketing campaigns to attract visitors from within our key markets - namely the United States of America; Canada; United Kingdom; Holland; Scandinavia; Germany; Venezuela; Colombia; Barbados and other Caribbean territories. The campaigns for Trinidad will target meetings, conferences, trade shows and other business that will attract long-stay visitors, as well as shoppers, sports tourists, adventure tourists and members of the Diaspora. The campaigns for Tobago will focus more on leisure vacationers from Europe and increasingly from North America. This unit will focus its energies on raising the level of awareness of the destination in these key markets thereby increasing the number of hotel visitors and stopovers to Trinidad and Tobago.

Specific Programmes and Tasks include:

• Promotions through overseas representation in key markets, namely North America, South America, UK and Germany
• Development and maintenance of an official website for Trinidad and Tobago
• Implement international public relations, advertising and direct marketing activities
• Development of collateral material for overseas distribution
• Creating and utilizing strategic marketing opportunities for the destination through various events such as Carnival; FIFA World Cup, 2006 in Germany, for which the national team qualified, and the ICC Cricket World Cup in 2007