T&T Roadtrip takes tourism to the malls
From L to R: TDC Chairman Mr David Lewis, Synergy TV veejay Whitney Husbands, the Honourable Minister of Tourism - Joseph Ross, media personality Jason Williams, and TDC President, Mr Ernest Littles share a light moment at the launch of T&T Road Trip 2008
August 4, 2008 – Continuing its local awareness campaign to cultivate an appreciation for Trinidad and Tobago’s tourism industry, the Tourism Development Company Limited (TDC), in conjunction with the Ministry of Tourism, will host a new tourism awareness programme – “T&T Road Trip” from August 8-30, 2008 on weekends only at various malls from 1-6 p.m.
Taking place on Fridays and Saturdays – with the exception of Movie Towne, which will run over Saturday and Sunday – “T&T Roadtrip” will visit popular malls on the following dates:
Packaged in the format of mobile tourism fairs, “T&T Road Trip” is conceived as an educational and entertainment programme that will cultivate an appreciation for the tourism industry in the future stakeholders of the tourism industry – the youth. Specifically targeting teenagers between the ages of 13 to 18 years, it also aims to educate the population about several tourist-related activities, sites and career opportunities. While “T&T Road Trip” is a project of a much smaller scale than Tourism Park, the objective is the same – to increase awareness about Trinidad and Tobago’s tourism product.
- Trincity Mall – August 8-9.
- Mid Centre Mall – August 15-16.
- Movietowne - August 23-24.
- Gulf City Mall – August 29-30.
“T&T Road Trip” fairs will feature:
Youth competition – Tourism Rhyme, Rhythm and Rap Competition
- Booth displays.
- Interactive media displays
- Career sessions
- Live entertainment
- Roving petting zoo.
- Tours – people can sign up for tours at the malls.
Talented teenagers (13-18 years) are also invited to showcase their talent in the “T&T Got’s Talent” competition, a tourism rhythm, rap and rhyme competition, which involves them singing, rapping, or rhyming about tourism – as a career or as an industry – over a track produced by one of the country's top music samplers. Popular DJs will host live, call-in segments on radio stations such as Red 96.7 FM, 96.7 WEFM, and 103.1 FM, and select competitors who will compete at the malls.
Two (2) different types of tours will be offered during the month of August.
For more information about “T&T Roadtrip”, please call the TDC at 675-7034 ext 252.
- Familiarization tours for the Media.
- Tours of pre-selected sites and attractions throughout Trinidad and Tobago will be offered at a discounted cost to nationals, and to those persons who visit the Tourism Fairs held at the various mall outlets on the advertised dates.