Our strategy

The required growth of the tourism industry must come as a result of the success of the existing hotel industry and the construction of more hotel rooms and cannot come from only increasing the numbers of tourists, visiting friends, relatives and persons staying in private homes.

In order for these additional rooms to be built and to be profitable, sufficient demand must be created to fill the existing room stock. The overall strategy of the TDC must be geared towards this requirement.

The purpose of the TDC can therefore be best achieved by focusing much more on the marketing of the destination, sensitising the local population to the importance of tourism and the role each person within the community can play in developing the industry and improving the tourism infrastructure of the islands.